Recognition vs cash
Revenue can change assets or liabilities before cash and earnings align.
The commercial event, invoice, cash receipt and accounting recognition can occur at different times. This is why revenue, profit and cash generation aren't interchangeable.
TransactionIncome StatementBalance SheetCash-Flow Effect
Sale recognised; customer pays laterRevenue and profit increaseAccounts receivable increases; retained earnings increaseNo immediate cash receipt; receivables are a working-capital outflow
Customer pays before service is deliveredNo revenue yetCash increases; deferred revenue liability increasesOperating cash inflow before revenue recognition
Deferred revenue is earned laterRevenue and profit increaseDeferred revenue decreases; retained earnings increaseNo new cash; liability reduction is an operating adjustment
Expense incurred but not yet paidExpense increases; profit fallsAccrued liability increases; retained earnings fallNo immediate cash payment; accrual increase supports operating cash flow